Right the Story was created as a challenge to the negative and stereotypical headlines and portrayals of Indigenous peoples in the media.

The idea won the ICA's IDEA Competition (Inclusivity, Diversity, and Equity in Advertising), winning $1 million in Bell Media bring this message to the mainstream market.

The work was created in collaboration with Indigenous Peoples (creatives, crew, talent) across Canada and presented true narrative of positivity and possibility.